Enchantment

Common to all cultures, tales of enchantment find us looking into a mirror that is looking into a mirror back into the dimmest reaches of human narrative. These tales speak of one will becoming the sleeping slave of another for good or for ill. These tales tend to be cautionary or explanatory.

The nephew of Sigmund Freud, Edward Burnays, has been considered the father of modern advertising and propaganda. He realized that Frued's discovery of human primitive psychological imperatives could be used to introduce subconscious motivations and mental imprinting. In the early nineteen hundreds he began a concerted effort to develop techniques of psychological manipulation at industrial scale. It's like playing a piano: press the keys and a chord is struck, and our will unknowingly falls into possession of forces not our own, but which call themselves by our name.

When Pristine Awareness awakens it is glaringly obvious that many of the dominant prods to ordinary everyday behavior are naturally occurring forms of enchantment. In fact it could be said that awakening from the enchantment natural to creature hood is the very fact of Satori.

With the awakening of Pristine Awareness the liberated natural energies of the animal become a magic wand of creativity.