The complex world in which we find ourselves will sometimes place us in a situation where we are "of two minds". Chocolate or vanilla, go or stay, buy or sell: ambivalence is not confined to trivial matters, and it is important to understand what's involved in choosing choices.
People's minds are as different as their faces, and as similar. When faced with a difficult decision two things are at work: intuition and memory. Intuition relies on subtle immediate perceptions while memory provides a complex network of preconceptions, experience, and primitive impulse. Intuition and memory always work in conjunction with one having primacy. "Letting one's heart overrule one's head" and "buyers remorse" are examples of the negative sway of the memory side of the equation: consciousness has been seduced by mental artifacts and lost the advise and consent of intuition.
Intuition could be likened to the sense of smell in that is is immediate and non-ideological. Intuition is an awareness not a thought. The utility of thought is unquestionable. But thought is the product of consciousness and consciousness is mechanical. Mechanical things are things of time. Intuition is the product of Awareness, and Awareness is transcendent. Awareness is atemporal.
From that Awareness which is "no mind" emerges the consciousness which is everyday mind. The practice of meditation is the cultivation of intuition, and it is intuition which determines the meanings of memory.
Choosing Choices
Cows choose grass
Dogs choose bones
People make all kinds of choices