"Oh brave new world that has such people in it" Huxley borrowed a phrase from Shakespeare to title his image of a world shaped by genetic engineering. Orwell's "1984" envisions a world equally constrained, but constrained by coercion rather than co-option. The forces necessary to the fruition of either outcome are fully at work. The future is not "either-or": it is "both-and". It is not necessary or recommended to resist the inertia of these social forces, for ultimately they will come under the sway of enlightenment.
It is not that enlightenment will become fashionable, but rather that enlightenment is humanities only hope: and therefore its last resort. Eventually the obvious will become apparent even to the hopelessly occluded, and it can not happen a moment too soon.
The center will hold. And that center is the awakening of the universe in it's individuated droplets.